Every scroll, tap, and swipe is a transaction. The world's biggest platforms compete for your most finite resource: time. This dashboard maps how 5 billion internet users spend 6 hours and 45 minutes of screen time every single day.
How digital activity ebbs and flows across a typical day — from the morning scroll to the late-night binge.
Daily internet usage varies dramatically by country — from South Africa's 9+ hours to Japan's under 4.
The major players in the attention economy — and how much of your day each one captures.
Digital habits look radically different across age groups — Gen Z spends twice as long on social media as Boomers.
Six charts exploring the data behind the world's attention war.
What the data reveals about how the world spends its most precious resource.
In just 8 years, TikTok grew from zero to the world's most time-consuming app at 59 minutes/day per user — surpassing YouTube. Its algorithmic feed fundamentally changed how platforms compete for attention, forcing Instagram (Reels) and YouTube (Shorts) to pivot.
South Africans spend 9h 24m online daily — more than double Japan's 3h 56m. Developing nations with younger populations and mobile-first internet access tend to log significantly more screen time, reshaping global ad markets.
With $650B in digital ad spend across ~5 billion internet users, each person's online attention generates roughly $130 in ad revenue annually. Meta earns ~$14 per user per quarter, while Google captures the largest share at 38% of global digital ad growth.